At a time when small businesses are turning to social marketing and search engine marketing to promote themselves, it's Facebook that stays on top, as the hot favourite of cost-conscious small businesses worldwide.
Traditional advertising methods have taken a beating and it's now the age of online marketing and online reputation management. It's in this changed scenario that Facebook provides comprehensive service to all kinds of businesses. Facebook pages being cheap and at the time being easy to set up adds to its appeal. The effectiveness of Facebook is also worth mention.
Recent surveys prove that Facebook appeals to at least 70% of small businesses depend on Facebook to promote themselves and their businesses.