It's more apparent now than ever before that reputation management is a must for companies. So what is reputation management? Basically as the net has produced services like social network site, blogs and other channels customers have been empowered to really voice their views.
Effectively anybody can now be a journalist with just a phone, more often than not Twitter is pushing out news before the major news channels like the BBC and CNN. Celebrity reputation management is also crucial, you can't go anywhere now without someone taking a photo and uploading it to facebook within seconds.
To combat negative content can be a challenge but being pro active can certainly help. Check out www.reputationmanagementfor.com for more ideas.