Thursday, 26 November 2009

Bad Reputation Management On A Country Level

Having spend most of this week in Kerala, South India I have had BBC World service on most of the week. In the last 2 days I have heard about 2 separate countries and how their reputation is probably destroying 1000's of perfectly good businesses just because they are based in the country.

Hermitage Capital Management went from $25 million to $4 billion by investing in undervalued Russian companies. Today its founder, Bill Browder, MBA '89, says anyone investing in Russia long term "is out of their mind.

For more detail

Today there is talk in the news about how Dubai World basically the government can't afford to pay their debts yet and need more time.

How many people will not invest in either of these countries regardless of how genuine the opportunity is.

Governments really need to understand the impact of a negative reputation and how long it can last for.

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