There is nothing better than seeing your site move above competitions after months if not years of blood, sweat and tears. SEO guys are a bit like plumbers no one really appreciates, what they have had to do to get websites up the search engines, this normally because you cannot see a lot of the work being done. Also like plumbers the client knows its working or not.
SEO is a funny old business, rather like sport. As Liverpool Manager Bill Shankly once said -'Some people believe football is a matter of life and death. I'm very disappointed with that attitude. I can assure you it is much, much more important than that.' Well sometimes it feels as thou SEO is the same as you watch google frantically for signs of change. SEO is like being the manager. You can tell everybody what to do, you can shout from the touchline but you never tell whether they are going to perform. Is your goalie (aka webmaster) going to let a sitter in ie change the way the server works without telling you. Is your striker (marketing director) going to get into his head some strange new strategy that he doesn't tell you about. Every so often it just happens you wake up one morning and you have shot to the top of the rankings... just like last night when McFadden turned and shot it straight over the goalie. Perfect. It only happens once or twice.
So my advice if you want to feel like a champion and walk down the street with your head held high when you have reached the number one slot then remember these simple rules.
- Right good unique content
- Try and add new pages to your site daily / weekly
- Use bloggers on your own site
- Make sure your site is well designed and easy to navigate for surfers and search engines
- Get inbound links from good quality sites
- Don't link to any old site be careful
- Don't try sneaky tactics like hiding text, buying link etc Google knows all the tricks